It’s About Making Us Feel Seen: How 3 Brand Founders Are Making Space For Black Women

In today’s world, launching and running your own business is no easy feat. That’s why we’ve partnered with The Workshop at Macy’s, an exclusive business development program designed to uplift women- and diverse-owned businesses and give them the tools for better success and sustained growth in the retail industry. Keep reading to get to know some of the program’s soon-to-be grads and shop a selection of their offerings at Macy’s Digital Pop-Up Event.
In the wake of social unrest in 2020, as the country reckoned head-to-head with its stance and role in racism, many companies released blanket statements professing their solidarity with Black people, most of which lacked emotion and felt more like a sink-or-swim tactic. Brands who declared to suddenly be woke were met with skepticism and the unanimous knowing that for years, their inaction reflected their failure to support the Black community both personally and professionally. History has shown that the system was never built to nurture Black-founded companies the way it has their white counterparts, making it nearly impossible for these brands to prosper and, in many cases, preventing them from ever getting off the ground.