Bronx Fashion Designer Terese Brown Reimagines Her Business And Collections Due To COVID Pandemic
I'm Terese Brown, a fashion designer from Wakefield, Bronx. Facing the challenges of the pandemic, I transformed my business with innovative strategies and expanded offerings. This journey began after I lost my job during the 2009 recession and enrolled in the Fashion Institute of Technology.
Key Highlights of Article:
- Adapting to Change: I quickly pivoted my business strategy amid the pandemic.
- Product Expansion: My online store now includes dresses, kimonos, leggings, and shirts.
- New Ventures: I began designing masks, meeting urgent demand and showcasing versatility.
My Perspective: Our journey through these challenging times has been a testament to resilience and creativity. We've adapted and expanded our product line to continue serving our customers' needs while staying true to our commitment to quality and style.
