Bronx fashion designer transforms her business during pandemic
NEW YORK (News12 The Bronx) –
We are proud to share that Terese Brown, Creative Director and CEO of Terese Sydonna, has been featured on News 12 The Bronx for her innovative business transformation during the COVID-19 pandemic.
Featured Highlights:
Adaptation and Innovation: How Terese shifted her focus from in-person sales to online platforms, ensuring continued customer engagement and sales, and designed comfortable clothing for women and accessories for men, tailored to pandemic needs.
Community Support: Responding to increased demand, how Terese started producing masks, showcasing her commitment to community well-being.
Resilience: Despite challenges, how the brand successfully pivoted its business model, demonstrating resilience and adaptability.
Terese's Perspective: "It’s an honor to be featured by News 12 The Bronx. The pandemic posed many challenges, but it also provided an opportunity to innovate and better serve our community."
